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Most agents already know they “should be posting.” The problem is not awareness. It is time, consistency, and turning likes into listings. Buyers and sellers now form an opinion of you long before they ever call. They watch a Reel of a kitchen walkthrough, scroll a neighborhood carousel, or see how you answer comments. Social media is no longer a side hustle. For many producers, it is a primary lead source. Agents who use it well routinely outperform those who treat it as an